The StoryBrand Framework, though usually discussed in the context of marketing strategy, can be extremely helpful for Presales professionals! The StoryBrand Framework helps Solution Engineers (SEs) navigate sales cycles by treating the prospect—not the software—as the main character.

When was the last time you visited a prospective or existing customer in person? Can you remember? Don't overlook the benefits of in-person, on-site connection.

While virtual meetings have become the industry default, the "on-site" approach has distinct advantages. What are they? Read on!

Prospects buy software when they have confidence it will help their company. A prospect’s confidence is erroded when presales professionals make certain decisions. This blog focuses on how presales Solution Engineers can avoid eroding the confidence of their prospects and win more deals for their clients.

Prospects buy software when they have confidence it will help their company. A prospect’s confidence can be easily lost! This blog focuses on how presales Solution Engineers can avoid eroding the confidence of their prospects!

High-pressure situations require high-caliber people. EQ skills are the not-so-secret weapon of great SaaS Solution Engineers. This blog looks at a few of them.