Your presales team, ready when you need it.
Presales Leader provides experienced solution engineers on a flexible subscription basis so your sales team can deliver better demos, shorten sales cycles, and close more deals.
Presales Leader is part of Technology Leader Companies, a group dedicated to creating simple, effective solutions for businesses using technology in complex ecosystems.
Learn more at techleaderco.com
Our Team
-
![]()
Jeremy Potoka
-
![]()
Jason Potoka
-
![]()
Lindsay Moir
-
![]()
Natale Dettore
-
![]()
Mike Duberstein
-
![]()
Seth Kuhn
-
![]()
Brad March
-
![]()
Greg Dow
-
![]()
Bryan Auer
-
![]()
Tim Martin
-
![]()
Christian Schmitt
-
![]()
Jake Farnham
-
![]()
Marshall Beranek
Helping Software Companies Win More Deals Since 2021
Rooted in Expertise. Built from Experience.
Presales Leader was founded in 2021 by Jeremy Potoka after seeing a common problem across software companies: great products losing deals because of weak demos.
Presales Leader was built on a simple belief:
Strong presales drives more revenue.
Today, our team helps software vendors and resellers deliver better demos, stronger discovery, and more effective sales cycles.
Why Presales Leader Exists
Great software deserves great demos.
Our mission is to help software vendors and resellers deliver presales experiences that turn prospects into partners.
From discovery to demo to technical validation, our solution engineers help teams communicate value clearly and confidently.
Our Differentiators:
A Team, Not Just a Hire
Instead of relying on one solution engineer, you gain access to a full team of experienced presales specialists.
Faster Sales Cycles
We help teams deliver clearer demos, stronger discovery, and technical confidence earlier in the sales process.
Flexible & Scalable
Our subscription model allows software companies to scale presales support without the overhead of hiring internally.
Embedded With Your Team
Our engineers integrate directly with your sales organization as strategic partners in your growth